Copywriting & Strategy

Effective website contents is key to its success to generate traffic from potential clients from the targeted market. It must therefore be given its due priority and support. Key here is to get the regular support of copywriters who will constantly develop new quality contents based ideally on a functional communication plan defined by the client to guide all their communication work, including in Social Media.

Following the guidelines of the communication plan of the client is part of the process of integrating strategy in the work of producing content.

Another one is considering the SEO (search engine optimization) considerations for the website by identifying KEYWORDS and PHRASES that the client want to capture and be associated with their company and subsequently all content related to them; specially those produce by them and presented in their website to improve their searchability and exposure in the internet through the various search engines by target markets. Key indicator here is the ranking of the site, its names (usually also the name of the company or the organization or its corresponding trademarks) in the search engines. One way of doing this is to ensure targeted meta descriptions of each page in the website by using the designated KEYWORDS and PHRASES and ensuring every time at least a 1.5% keyword density.

All these services can be provided by us to clients who wish to be more strategic in their brand development of their website. Again, we are open to developing the in-house (internal) capacity of the client in doing their own copywriting.