Website Audit

Is having a complete and attractive website means it’s effective? Websites are unequally created. The only way to really know is to see if it is getting the kind of traffic and usage from your targeted market segment. And we cannot leave this analysis to chance.

We must be systematic and must be based on facts. A key for this kind of monitoring and evaluation of the effectiveness and efficiency of your website is through an audit.

In a website audit, we shall be asking the hard questions of whether your website is really doing well or not and in what aspects. Even the negative results of such an audit can provide enormous learning and insight to help you further improve all aspects of your website and digital marketing processes. It can tell us which page, which functionality and which content in your website has gotten what type of reaction from which type of people and other key factors that leads to the overall use and purchase of your products and services from your website.

More importantly, a good audit; using all available analytics and users feedback, can point to key areas of improvement or retention. It can tell us which page, which content and which functionality is ought to be retained or changed/improved and possibly how.

A good audit therefore is best done by knowledgeable, yet objective 3rd parties outside your company or organization. This is why this is a service available from us; at least, once a year to ensure continuous improvement in your digital marketing processes.